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iQ Services

Explore DestinationiQ's immersion-based approach to destination management. From strategic planning to digital marketing and stakeholder engagement, we are true partners to support your sustainable growth.

Destination Management & Marketing Services

We help destinations thrive through comprehensive tourism management and data-driven marketing that balances visitor growth with community needs. Explore our full range of services below to see how we can help your destination reach its full potential.
DiQ Pie Chart Marketing Management

Management Services

  • Destination Analysis & Development: Our first step in any DMO partnership is to assess a destination’s current assets, infrastructure, and marketing strategies to create long-term plans for growth. We also gain access to marketing accounts, websites, ad platforms, and any other pertinent program currently being used. 

  • Immersion Trip: Unique to DestinationiQ is our discovery and immersion trip. With each new DMO partner, we travel on-site with our leadership team and immerse ourselves in the destination for a few days, getting to know stakeholders, community members, and identifying all tourism assets.

  • Stakeholder Surveys and Workshops: It’s important that all local stakeholders know who we are and what we’ve been hired to do. Conversely, we want to know tourism concerns and needs from across the community. We will host a workshop—either in person or virtually—and invite stakeholders to get to know us, and for us to know them! To supplement the meeting, we will also distribute a survey and a “Get to Know DestinationiQ” presentation.

  • Reputation Management: Let us address issues and protect your destination’s image, especially during crises like natural disasters, health scares, or negative press.

  • Proactive Crisis Planning: Unfortunately, crises happen. We can ensure you have contingency plans and communication strategies to manage potential crises effectively.

  • Visitor Profiling & Segmentation: Your monthly data reports will include data to better understand your visitor demographics, motivations, and preferences.

  • Trend Analysis: Our team keeps up with tourism trends to adapt to changing travel behaviors and expectations.

  • Economic Impact Studies: Stay informed about how tourism is affecting your destination’s economy. We measure tourism’s impact on local economies, including employment, lodging tax revenue, and sales tax.

  • Resource Sharing: We encourage pooling resources, whether financial, technological, or logistical, to stretch budgets and create high-quality marketing campaigns.

  • Cross-Promotion: Gain greater exposure by promoting a partner’s services and attractions, while they promote yours, increasing exposure across platforms. We’ll facilitate this for you!

  • Monthly Review: Our monthly review process outlines all marketing data, strategies, tasks, and goals in a cumulative deck that is always accessible.

  • Meetings & Communication: Communication is essential to a successful partnership, and this starts with several meetings each month and open dialogue with the DestinationiQ team through multiple channels.

  • Environmental Conservation Programs: DestinationiQ recognized the need to promote responsible tourism years ago. Thus, we love to support conservation initiatives that protect natural resources, wildlife, and heritage sites.

  • Eco-Tourism Promotion: We take responsible tourism to the next level by encouraging eco-friendly practices, such as low-impact travel, and partnerships with green-certified businesses.

  • Visitor Education: Inform visitors about how they can travel responsibly to minimize their impact on the environment and local communities. We do this by sharing messaging in social media, blogs, newsletters, website copy, and more.

  • Budget Planning and Management: DestinationiQ’s team has extensive experience allocating, monitoring, and adjusting funds to maximize the effectiveness of a destination's promotional efforts.

  • Grant Opportunities: Take this burden off your plate. DestinationiQ can write a grant application and even manage it after it's been won.

  • Stakeholder Collaboration: Success begins at home. This is why we work with local businesses, government agencies, and community groups to ensure alignment on tourism goals and strategies.

  • Community Involvement: Because we believe resident sentiment is as valuable as visitor sentiment, we engage local residents in tourism planning, listen to their concerns, and ensure that tourism benefits the community.

  • Sustainable Tourism Planning: We don’t just bring visitors to a destination—we develop strategies to minimize the environmental impact of tourism and promote responsible travel practices.

  • Consultation: Each DMO partner has the opportunity to develop a long-term relationship with a member of DestinationiQ’s leadership team to help determine goals, outline scope, execute strategies, and discuss any issue related to tourism.

  • GAP Analysis: Let us determine what is missing from your existing tourism assets and make recommendations on how best to fill those gaps that are essential to a positive visitor experience. We’ll also review your marketing strategy, strategic plan, and administrative capacity to determine where your gaps are. Whatever they are, we’ll help fill them!

  • Smart Tourism Initiatives: Times are changing fast! Integrate technology such as mobile apps, AI, and VR experiences into your destination management plan to enhance visitor experiences. We can help!

  • Digital Visitor Services: With 80% or more website visitors coming from mobile devices, we prioritize mobile-friendly services, like digital guides and QR-coded information for convenience and accessibility.

  • Itinerary & Experience Design: No destination marketing plan is complete without visitor-centric itineraries and experiences, including special interest tours, adventure activities, and cultural experiences. Our content team will develop those that appeal to your target audience. 

  • Visitor Satisfaction Surveys: Find out what your visitors think. Regularly collected feedback will assess their satisfaction while also identifying areas for improvement.

Marketing Services

  • Brand Positioning: Start off your branding process by identifying your unique selling points and developing a narrative that differentiates your destination from the rest.

  • Visual Identity: This is the fun part! We’ll create a logo, color palette, typography, and design guidelines to visually represent your destination.

  • Messaging Development: Make your destination’s brand memorable. We’ll craft taglines and key messages that resonate with target audiences, emphasizing what makes your destination unique.

  • Campaign Performance Analysis: We utilize the latest version of Google Analytics to measure the ROI of campaigns across all channels.

  • Visitor Data Analysis: Our team analyzes data from visitor surveys, website analytics, and other sources to understand tourism patterns and shares this analysis with you each month.

  • Website and Digital Design: Our website designs are easy to navigate and manage from the back end. We place special emphasis on engaging visuals, informative content, and optimized mobile experiences.

  • Print and Collateral Design: Make your impact last. Our carefully designed physical collateral is portable, attractive, and can serve as a keepsake.

  • Event and Experiential Design: Think outside the box by developing signage, kiosks, booths, and event-specific materials to create a cohesive, branded environment.

  • Video and Multimedia Design: Capture your audience and measure the total number of views, total watch time, subscriber growth, and more. We’ll create long and short form-videos for all media platforms.

  • Website Development: A well-designed website is the foundation for all marketing endeavors. We’ll design a website that provides a seamless visitor experience and improves search engine rankings.

  • SEO (Search Engine Optimization): As we build your website, we also ensure it will rank well in search engine results by honing a content strategy.

  • Social Media Marketing: Your social media presence is now as important as your website presence. At DestinationiQ, we take this very seriously by partnering with local social media experts who not only know your destination but are also skilled in managing platforms like Instagram, Facebook, and TikTok with engaging content and influencer partnerships.

  • Content Marketing: Our content team will create valuable content, like blog posts, videos, and photo galleries, to showcase your destination and improve SEO.

  • Email Marketing: Directly reach the engaged audience you want. We’ll build and nurture email lists, create newsletters, and execute email campaigns targeting potential visitors.

  • Video Marketing: Get a clear understanding of how engaged your audience is by measuring how long they watch each of your videos and seeing what they do next.

  • Event Marketing: Promote local festivals, sporting events, or cultural celebrations to attract attendees through event marketing. We’ll utilize social media, state calendars, and newsletters to get the word out.

  • Sponsorship Management: Events are an excellent opportunity for brand exposure. We can facilitate event partnerships that align with your destination to enhance visibility.

  • Influencer Collaborations: We’ll take your event’s exposure further by engaging with influencers to attend and promote them through their social channels.

  • PPC (Pay-Per-Click) Campaigns: Get immediate results. Run ads on platforms like Google, Facebook, Instagram, and other networks. Our Paid Ads team will improve your stats year-over-year!

  • Programmatic Advertising: We love to showcase a brand, and these data-driven, automated ads targeting specific audience segments are ideal for increased awareness.

  • Out-of-Home (OOH) Advertising: We want your BIG ads seen by the right audience. We’ll manage billboards, airport ads, and transit advertising to increase awareness among travelers.

  • Print Media: Who said print is dead? We didn’t. Let DestinationiQ create and manage your print ads in magazines, brochures, or visitor guides.

  • Media Relations: For the past several years, our PR team has built relationships with travel writers, bloggers, and influencers to secure press coverage. Leverage these relationships for increased exposure.

  • Press Tours & Familiarization (Fam) Trips: Hosting journalists can lead to great press coverage. DesinationiQ will vet requests, arrange itineraries, and maintain communication throughout each trip.

  • Press Releases & Media Kits: Share your news for increased exposure. We’ll craft press materials that share news, stories, and information about your destination.