Case Study

Protecting Colorado’s Night Skies: A Campaign To Reduce Light Pollution in Collaboration With Dark Sky Colorado

Ski lifts with a vivid, blue stargazing background

The Challenge

Dark Sky Colorado tasked us to develop a responsible stargazing campaign in partnership with Colorado Stargazing and produce all associated pieces of collateral. The challenge was assembling all the important information presented to us by a passionate and involved organization into concise and digestible public-facing material.

The Solution

We created the Colorado Stargazing Protect the Night campaign, encouraging and showing people how to protect their dark skies by scaling back on light pollution both at home and while camping. We created posters, social media stills, postcards, a trifold, and a designation toolkit, among other collateral.

The Results

Since launching the Protect the Night campaign, thousands of Coloradans have engaged with the materials, learning how small changes—like using shielded outdoor lighting or minimizing campsite light—can make a big difference in preserving the state’s breathtaking night skies. The campaign’s posters and social media content have been widely shared, sparking conversations about responsible stargazing and inspiring communities to take action against light pollution. Through this work, Colorado is solidifying its place as a leader in dark sky preservation, ensuring future generations can enjoy the beauty of an unspoiled night sky.

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