Case Study

How Beaver County, Utah Increased Tourism and Lodging Tax Through Captivating Stargazing Branding

Increase Overnight Stays Grow Your Lodging Tax Boost Your Economy

Two stargazers staring out at a vivid, yellow-tinted milky way galaxy

The Challenge

Located on Utah’s western edge, hours from the state’s metro areas, rural Beaver County experiences challenges when it comes to attracting visitors. Secluded with a breathtaking landscape, most of Beaver’s tourism revolves around outdoor recreation, but they are always seeking new ways to bring visitors to the county.

The Solution

To establish Beaver County as a premier stargazing destination, our team developed the Rugged Skies brand, a 1 to 5-year marketing plan, built a microsite, and managed photography, social media, ad campaigns, and PR. We also developed an industry guide, itineraries, held night sky photography workshops, and created branded bandanas for all who signed a responsible stargazing pledge.

The Results

Beaver County’s Rugged Skies garnered over 20,000 page views in its five months of paid promotion. Additionally, the county continues to see a steady uptick in tourism and lodging tax since the launch of the program.

Stargazing Industry Guide

Family Stargazing Itinerary

High-Octane Stargazing Itinerary

Group of stargazers sitting on fence staring at blue and white milky way galaxy

Fill the gap in your DMO

Do you feel like there is not enough time or expertise for you and your staff to elevate your community tourism efforts to the next level?

Hiker on a large mountain in beaver county overlooking a sunset

Dive Into More

Insights

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