Case Study – DestinationiQ

ATVing on white sand dunes under a blue sky

Powering Destination Potential with Regional Collaboration

Bryan Jordan March 3, 2025 No Comments

Learn how regional collaboration helps tourism directors overcome limited budgets, staff, and resources by strategically partnering with neighboring destinations to achieve shared goals.

Two stargazers staring out at a vivid, yellow-tinted milky way galaxy

How Beaver County, Utah Increased Tourism and Lodging Tax Through Captivating Stargazing Branding

Bryan Jordan April 6, 2024 No Comments

To establish Beaver County as a premier stargazing destination, our team developed the Rugged Skies brand, a 1 to 5-year marketing plan, built a microsite, and managed photography, social media,…

four young people on a harvest festival ride in Fremont, Colorado

Long-Term Partnerships and Increased Lodging Tax – Fremont County, Colorado

Bryan Jordan March 11, 2024 No Comments

Discover how our long-standing partnership has revitalized the Royal Gorge Region, driving increased lodging tax revenue through strategic management and marketing solutions.

Nine Counties Grow Travel Spending and Overnight Stays Through Statewide Stargazing Program

Bryan Jordan March 6, 2024 No Comments

Colorado Stargazing: Experience the Night reached millions of potential visitors in just nine months. According to the 2022 Colorado Economic Impact of Travel Report, counties involved in this statewide program…

Brand Awareness and Transient Room Tax Growth – Beaver County, Utah

Bryan Jordan February 29, 2024 No Comments

Explore how Beaver County, Utah partnered with DestinationiQ to tackle the challenge of promoting brand awareness and increasing transient room tax growth.

two people birding in prowers county colorado

Niche Asset Promotion for Increased Visitation – Prowers County, Colorado

Bryan Jordan January 31, 2024 No Comments

Learn how Prower's County, Colorado used avitourism to transform into a must-visit destination for birding and nature enthusiasts, and how that focus has drawn attention and funding support.

Ski lifts with a vivid, blue stargazing background

Protecting Colorado’s Night Skies: A Campaign To Reduce Light Pollution in Collaboration With Dark Sky Colorado

Bryan Jordan January 6, 2024 No Comments

Case Study Protecting Colorado’s Night Skies: A Campaign To Reduce Light Pollution in Collaboration With Dark Sky Colorado The Challenge Dark Sky Colorado tasked us to develop a responsible stargazing…

Category: Case Study

Powering Destination Potential with Regional Collaboration

How Beaver County, Utah Increased Tourism and Lodging Tax Through Captivating Stargazing Branding

Long-Term Partnerships and Increased Lodging Tax – Fremont County, Colorado

Nine Counties Grow Travel Spending and Overnight Stays Through Statewide Stargazing Program

Brand Awareness and Transient Room Tax Growth – Beaver County, Utah

Niche Asset Promotion for Increased Visitation – Prowers County, Colorado

Protecting Colorado’s Night Skies: A Campaign To Reduce Light Pollution in Collaboration With Dark Sky Colorado