Our hand-picked stargazing marketing tools allow visitors to learn, discover, and immerse themselves in your unique narrative

Astrotourism is the hottest trend in travel, and you’ve got some of the most incredible stars in the world. It’s time to let visitors around the globe know what you have to offer through our time-tested, proven DestinationiQ Stargazing Experiences.

We can help you leverage astrotourism’s popularity by developing a county, state, or region-wide self-guided stargazing experience and promoting it globally.

Average Travel Growth Spending

Explore What We Can Do For You

Work to discover funding and apply for grant opportunities
Identify and connect with locations to be included in the experience
Gather pertinent information from each location, including photos, events, and more
Coordinate (and hire if necessary) with photographers and videographers

Create a stargazing brand, including logos, a tagline, and a style guide with fonts, colors, and best-use practices
Stakeholder management and meeting coordination
Develop a 1 to 5-year marketing plan
Create a beginner’s guide to stargazing
Develop an industry advocacy and engagement guide to astrotourism

Create a webpage or website
Social Media Management
Google Ads Management
Public Relations
Itineraries
Monthly reports and analytics

Elevate your local economy through increased overnight stays and lodging tax with our stargazing experiences

Engage visitors of all ages and abilities

Increase heads in beds for lodging tax growth

Attract visitors who are more likely to “leave no trace”

Get visitors to travel further and stay longer

Bring attention to rural communities

The Challenge

Located on Utah’s western edge, hours from the state’s metro areas, rural Beaver County experiences challenges when it comes to attracting visitors.

Secluded with a breathtaking landscape, most of Beaver’s tourism revolves around outdoor recreation, but they are always seeking new ways to bring visitors to the county.

The Solution

To establish Beaver County as a premier stargazing destination, our team developed the Rugged Skies brand, a 1 to 5-year marketing plan, built a microsite, and managed photography, social media, ad campaigns, and PR.

We also developed an industry guide, itineraries, held night sky photography workshops, and created branded bandanas for all who signed a responsible stargazing pledge.

The Results

Beaver County’s Rugged Skies garnered over 20,000 page views in its five months of paid promotion. Additionally, the county continues to see a steady uptick in tourism and lodging tax since the launch of the program.

Rugged Skies Stargazing Industry Guide

Rugged Skies Family Stargazing Itinerary

Rugged Skies High-Octane Stargazing Itinerary

iQ Case Study

How Beaver County, UT Increased
Through Captivating Stargazing Branding

How Beaver County, UT Increased Tourism
Through Captivating Stargazing Branding How Beaver County, UT Increased Lodging Tax
Through Captivating Stargazing Branding How Beaver County, UT Increased Pageviews
Through Captivating Stargazing Branding

iQ Case Study

Nine Counties Grow
Through Statewide Program – Colorado Stargazing: Experience
the Night

Nine Counties Grow Travel Spending
Through Statewide Program – Colorado Stargazing: Experience
the Night Nine Counties Grow Overnight Stays
Through Statewide Program – Colorado Stargazing: Experience
the Night Nine Counties Grow Pageviews
Through Statewide Program – Colorado Stargazing: Experience
the Night

The Challenge

Several counties in Colorado known for their night skies and incredible stargazing opportunities sought to increase visitors through astrotourism, but with so many moving pieces, they didn’t know where to start.

The Solution

Colorado Stargazing is a cooperative project between several counties. Our role is to manage financial contributions and develop and execute creative and marketing strategies, making communication between all participating counties key to the continued success of this project.

The program draws visitors out of busy metro areas and large mountain resorts and into rural Colorado, where visitors not only take in the wonders of Colorado’s dark skies but also book overnight stays and engage in daytime activities.

The Results

Colorado Stargazing: Experience the Night reached millions of potential visitors in just nine months.

According to the 2022 Colorado Economic Impact of Travel Report, counties involved in this statewide program experienced consistent year-to-year growth in travel spending since the program’s launch (2019 – 2022).

Average time on webpage: 4:20
Click-through rate: 16.49%

Experience the Night Media Kit

Experience the Night Visitors Guide

Colorado Stargazing: Experience the Night - County Travel Spending Growth

35.1%

Alamosa

11.7%

Custer

34.5%

Gunnison

18.1%

Hinsdale

23.8%

Huerfano

15.3%

Ouray

12.3%

Mineral

35.7%

Montrose

23.4%

Saguache

The Challenge

Dark Sky Colorado tasked us to develop a responsible stargazing campaign in partnership with Colorado Stargazing and produce all associated pieces of collateral. The challenge was assembling all the important information presented to us by a passionate and involved organization into concise and digestible public-facing material.

The Solution

We created the Colorado Stargazing Protect the Night campaign, encouraging and showing people how to protect their dark skies by scaling back on light pollution both at home and while camping. We created posters, social media stills, postcards, a trifold, and a designation toolkit, among other collateral.

The Results

Postcard

Poster

Trifold Brochure

Social Media Graphics

iQ Case Study

Dark Sky Colorado: The International Dark-Sky Association Colorado Chapter

Contact Us

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Please select any that apply to you:*

I represent a state interested in enhancing our stargazing efforts.

I represent a county/city/region in enhancing our stargazing efforts.

The region I represent is dark sky certified.

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iQ Case Study

Stargazing Experiences for Increased Travel Spending and Overnight Stays

Our hand-picked stargazing marketing tools allow visitors to learn, discover, and immerse themselves in your unique narrative

Explore What We Can Do For You

The Challenge

The Solution

The Results

iQ Case Study

How Beaver County, UT Increased
Through Captivating Stargazing Branding

iQ Case Study

Nine Counties Grow
Through Statewide Program – Colorado Stargazing: Experience
the Night

The Challenge

The Solution

The Results

Colorado Stargazing: Experience the Night - County Travel Spending Growth

35.1%

11.7%

34.5%

18.1%

23.8%

15.3%

12.3%

35.7%

23.4%

The Challenge

The Solution

The Results

iQ Case Study

Dark Sky Colorado: The International Dark-Sky Association Colorado Chapter

In the Press

Contact Us

Niche Asset Promotion for Increased Visitation – Prowers County, Colorado

Brand Awareness and Transient Room Tax Growth – Beaver County, Utah

iQ Case Study

Stargazing Experiences for Increased Travel Spending and Overnight Stays

Our hand-picked stargazing marketing tools allow visitors to learn, discover, and immerse themselves in your unique narrative

Explore What We Can Do For You

The Challenge

The Solution

The Results

iQ Case Study

How Beaver County, UT Increased Through Captivating Stargazing Branding

iQ Case Study

Nine Counties Grow Through Statewide Program – Colorado Stargazing: Experience the Night

The Challenge

The Solution

The Results

Colorado Stargazing: Experience the Night - County Travel Spending Growth

35.1%

11.7%

34.5%

18.1%

23.8%

15.3%

12.3%

35.7%

23.4%

The Challenge

The Solution

The Results

iQ Case Study

Dark Sky Colorado: The International Dark-Sky Association Colorado Chapter

In the Press

Contact Us

Niche Asset Promotion for Increased Visitation – Prowers County, Colorado

Brand Awareness and Transient Room Tax Growth – Beaver County, Utah

How Beaver County, UT Increased
Through Captivating Stargazing Branding

Nine Counties Grow
Through Statewide Program – Colorado Stargazing: Experience
the Night