Nine Counties Grow Travel Spending and Overnight Stays Through Statewide Stargazing Program
The Challenge
Several counties in Colorado known for their night skies and incredible stargazing opportunities sought to increase visitors through astrotourism, but with so many moving pieces, they didn’t know where to start.
The Solution
Colorado Stargazing is a cooperative project between several counties. Our role is to manage financial contributions and develop and execute creative and marketing strategies, making communication between all participating counties key to the continued success of this project.
The program draws visitors out of busy metro areas and large mountain resorts and into rural Colorado, where visitors not only take in the wonders of Colorado’s dark skies but also book overnight stays and engage in daytime activities.
The Results
Colorado Stargazing: Experience the Night reached millions of potential visitors in just nine months.
According to the 2022 Colorado Economic Impact of Travel Report, counties involved in this statewide program experienced consistent year-to-year growth in travel spending since the program’s launch (2019 – 2022).
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