Other benefits of Regional Collaboration include:
DestinationiQ connected Juab, Millard, and Beaver counties in Utah and developed a five-year comprehensive plan for The Backyard, a Regional Collaboration to promote OHV trails under a single brand. The Backyard's ongoing goals are to increase tourism, improve local economies, improve visitor and resident safety by providing official trail designations in digital form, and become the country's largest and most comprehensive region for OHVing.
By positioning Utah and, specifically, this region as open and welcoming to OHV users, Juab, Millard, and Beaver counties are drawing more OHV riders to the area to enjoy multiple trails. This translates to overnight stays and increased tax revenue at local businesses in each county.
Among DestinationiQ’s five-year deliverables for The Backyard:
The Backyard allows these counties to capitalize on thousands of square miles of desert. By forming The Backyard, they are now better positioned to compete against areas with national parks and other well-known attractions.
Ready to build powerful Regional Collaborations with other destinations? Get started at DestinationiQ.com.
Kirsten has always been driven by curiosity and connection. Her love for travel, the outdoors, and discovering new places fuels both her personal adventures and professional passion for helping destinations reach their fullest potential.
Before joining DestinationiQ, Kirsten spent several years in the hospitality industry, where she developed a deep appreciation for exceptional guest experiences and the power of meaningful relationships. She joined DestinationiQ in early 2022 as an administrative assistant, quickly immersing herself in every facet of the company. Her eagerness to learn, natural leadership, and ability to bring teams together led her to grow into the role of Project Manager and ultimately, Account Director.
Kirsten thrives on equipping people and organizations to be the best they can be, whether she’s helping a client strengthen their destination identity or supporting her team behind the scenes. When she’s not working, you’ll find her exploring new places, spending time with her family, or finding the next trail to wander.
Lindsay has been an explorer her entire life. She has traveled much of the world, falling in love with all the outdoor recreational opportunities, geologic diversity, rich history, and cultural depth it has to offer.
She began working with DestinationiQ in 2016, where she encouraged the company to focus even more on Destination Management and easily moved into an account director position where she further shines a light on her communications, relationship-building, strategic planning, and leadership skills; guiding clients on a successful path of tourism evolution.
Lindsay’s extensive network includes tourism directors and board members, social media influencers, members of state tourism offices, journalists, photographers, business leaders, and more.
Bryan is the president and owner of DestinationiQ. He has decades of experience in the tourism field and remains on the cutting edge of the industry. He firmly believes in building open and honest long-term relationships through transparent communication and providing regions with sustainable and responsible tourism strategies that have a significant economic impact.
Years ago, he recognized the ROI on tourism far outpaced many other investments, yet there was always a gap where traditional tourism consultancies and regional staff were seldom able to do everything they need to do. DestinationiQ was born to meet these needs and fill the gap; treating our clients as the experts, actively listening to their goals, forming long-lasting partnerships, and functioning as an extension of their teams, overseeing budget decisions, crafting tourism programs, executing marketing plans, and delivering the products and services they need and deserve.
